Before you even start to build a website and start for selling online, you must understand why you are building it in the first place. A simple website design is mostly used today. Website design is important, but understanding your target audience is even more important than having a cool looking website. Researching your audiences’ buying habits and requirements is all a part of SOMS Web design process. This is built into the price of a website along with investigating your competitors. After we have collected the audience profile, we then look at what engages visitors on your site. This is what’s known as a call to action. These points need to be carefully thought out before the design process begins.

Designing your website for start selling must start with your branding. Branding is an important aspect of all businesses - from large to small. Your branding should be uniform with your business cards, letterheads, email footers, website company, staff uniforms and promotional banners. Branding needs to be handled this way so your audience feels familiar with your web page when they land on it. Your logo and corporate colours all need to be considered in your web design. Once we have established your branding profile with your design, we incorporate the data collected with your target audience and call to action research. These practices create the foundation of the website design.

Once your website has been built, we need to fill it with content that actually matters! In a lot of cases, people either don’t have enough content on their website, or have the extreme situation of content overload. You need to find a balance with your content. You need enough to engage your audience, but you also need to keep in mind that search engines have to be able to understand your website programmatically. SOMS is specialist ecommerce web design Perth we can balance between website design and the content as well. This is known as crawling and is the only way that search engines can categories your website to make it visible to a targeted audience. If you don’t take this aspect of content management into consideration, you will not have a website that is visible. That’s why it’s so vital to enlist the expert services of a SEO agency.