The SEO Advantages You Can Gain from a Well-Designed Website
Speaking about SEO and web design, both play a part when determining the success of a business online. Although SEO and web designers are performing different tasks, many of us don’t realize that these jobs need to work hand-in-hand. Many SEO expert Perth said that the combination of great web design and well-planned SEO contents will generate more return to the company. The opposite is also true as bad web design will only ruin everything. So, make sure that your goal is to build not only enticing content but a whole well-performing website.
How Does Web Design Affect Performance?
Let’s put the content aside for a while and talk about how far web design alone can impact SEO. Of course, various factors play a role in improving the website’s performance, but we can’t ignore how web design has a massive impact on how the content is consumed by visitors. Every aspect is important since it takes more than SEO work to do better on SERPs. Website design and content work simultaneously to deliver the main purpose of the business, helping achieve the same goal in different ways.
The whole website needs to make web visitors stay longer and be engaged by the contents. Joondalup web design professionals understand we need to maximise several components to get a quality website, in terms of design and performance. Check the components here that are sure to win your web visitor’s heart!
1. Mobile Friendly
This is not a secret or even a new thing in for an SEO expert in Perth to know. It has been more than a decade since Google revealed a website’s mobile-friendliness is key for its ranking. We all know this, but so many of us aren’t maximizing it yet.
Nowadays, the majority of website visitors will be accessing from a smartphone. The number of people using a PC or desktop for browsing keeps on decreasing. Conversely, the increasing number of people using mobile devices for internet browsing demands a more accessible website to improve user experience. The responsive web design will ensure the site looks convenient on all devices and on any browser.
The readability of a page relies on many aspects of web design. How the content is presented on the website and how the web design supports the content. If you have visited a website with impossible content to read, you probably understand how painful poor readability is for web visitors. Joondalup web design experts have been through this a lot and it can be affected by font style, font size, word colour, or even web design colour.
Focusing only on the non-text components can be a recipe for disaster. Web designers should understand how to design a user-friendly display on the website to upgrade the user experience. All components on the website should match to make it easy to read for web visitors, creating a perfect combination of a well-presented website for SEO and UX purposes.
3. Page Speed
Once people are visiting your website, the next thing you want to do is ensure they stay longer on the website. The website should take a maximum of two seconds to load unless you want the visitors to go. If you fail to do this, the chance of web visitor bouncing will be very high, and this will gradually impact the SEO negatively.
The website speed can be affected by the website design itself. Since the page/website speed is one of the important Google ranking factors, maximising the speed of the website can benefit you a lot. Based on what Joondalup web design experts have done, there are many things we can do to optimise the website’s speed performance. Some examples include resizing the image if the file is too large, enabling the browser caching and reducing the useless plugins.
4. Simple Navigation
When you are designing a website, you need to ensure it’s user friendly enough to satisfy the visitors. The visitors’ satisfaction here is determined by how easily they can get what they want and what they are searching for on the website. If the website can present simple navigation on the web, there will be fewer chances the visitors get confused, frustrated, and subsequently leave your website. A higher bounce rate negatively impacts your page ranking, making your website easy to navigate is a must!
Images are important parts of the whole web design by describing what’s in the content with a picture. Apart from optimising the size, there are more things that we can do to improve SEO. You can tell your web designers to have the image’s name be more descriptive and logical. For example, name the file with keywords that will improve the work of SEO, instead of just leaving it as “20180902.jpg”.
Besides this, you can add alt tag on your images, which will be quite helpful for Google to understand what the images about. The alt tag of images can also aid reader accessibility, as when they move the cursor to the image, they can find a short description, whether the image is successfully shown on the page or not. If you are not ranked well on SERPs, this strategy can help you to appear on image search.
Make your hard work pay off by making sure you optimise all the different components in the website. Contacting an SEO expert Perth is one way to make your job easier. Selling Online Made Simple is available at any time to help your business succeed online.